Year of the pig

In Holland, New Years Eve is traditionally celebrated with loads of family fireworks. It’s also tradition that people ignore all safety precautions, which leads to hundreds of serious injuries, especially between the age of 10 to 19. To create awareness among these youngsters, a lot of confronting campaigns have been created over the years. But this year it’s different. The campaign is online and has a sarcastic taste: fictive character named Li-Kung Lee gives you safety precautions the Chinese way. For those who still don’t understand, the tagline in the video says: ‘Good luck in the year of the pig’.