When recycling becomes interior design
From Australia, a very nice campaign by HP. It’s not really about recycling old printers (I mean, it’s not really environmentally friendly), but surely helps with some ideas on how to find a new application for old hardwares.
As Miel points out on his blog, they could have exploited the concept online as well, maybe launching a challenge to consumers on possible alternative placements for old printers. Good to see not all the brands always think about exploiting consumer generated content 
I just saw something very much like this online (funny that you
suggested that would work well). It looks to be for Intel’s latest processors. It’s weird stuff, same premise. I prefer my advertising to be weird, long as its on message.
the url is: http://www.obsoletepc.org