A short film called Hands

Believe me, this is not done on purpose… but here comes the third post in a row that talks about “hands” in advertising… This time it’s a Guinness campaign (“Good things come to those who wait”) by Abbott Mead Vickers.BBDO which will debut in a couple of days on TV and throughout more or less traditional media.

The website is already online at www.guinnesshands.com and it features a lovely black&white layout, the TV spot as well as an application which allows users to play with their own hands and create personalized messages. Each letter on the keybord represents a different gesture to choose. I didn’t find it very addictive, but maybe it’s because I’m Italian and I miss our own dozen gestures we use when we speak