Love is just a game…

We’re just ten days before Valentine’s Day, and we have a big problem: apparently Cupid has decided to resign and stop helping people falling in love and/or solving their problems with their partners. The situation is dramatic, someone needs to help… This is more or less the idea behind the Love Machine, an advergame Levi’s has just launched in Turkey (the agency is Manajans JWT).

The design is nice and the game is worth playing a couple of times. The site is available also in English, so you don’t have to put too much of an effort to find your way as Cupid. The only negative aspect is that you are forced to register in order to play. Yes, for Turkish players there are prizes to win, but this isn’t always a valid trigger to make registration mandatory, especially if players cannot try the game first.