Clio and the riders’ mood
Renault has just launched a mini-site to support its Clio by Rip Curl limited edition. Considering the fact that it’s “just” a product site, I believe they’ve done quite a good job, with nice illustrations, smooth navigation and enough attention to the car’s details.
Since Rip Curl defines itself “the ultimate surfing company” I believe the site manages pretty well to deliver properly the mood that characterizes the car’s edition. Nothing really fancy, but sometimes the simpler is the better.
There is something special only for italian users that can request online for personalized Ipod skin.
The users can choose the nearest dealers where go to pick up their skin and have a special view to the new car.
Gianluca