Look at at the video link I received this morning…
http://www.icetruck.tv/index.php?id=b7087c1f4f89e63af8d46f3b20271153
It’s a viral for the TV channel FX Uk, to promote a new series, Dexter, starring a new kind of serial killler…
The video maybe is not a new idea, but don’t tell me this doesn’t generate word of mouth! 
adidas advergame advergames advertainment advertising ambient marketing australia belgium best brazil coca-cola email marketing facebook fashion france germany google heineken ikea infographic italy japan marketing mobile content mobile marketing msn nike nokia online ads online advertising online campaign online marketing print advertising rich media samsung sms spain sweden tvc twitter uk video of the day viral marketing volkswagen wieden + kennedy
that is scary. any idea how they did that? are they only spreading it to a few multipliers, like yourself?
OH, I didn’t wait for it to finish. Of course it is then obvious how they “spread” it…
This show is amazing. You have to watch it. I can’t wait for season 2.