The Road to Enlightenment

Driving safety and driving tips for drivers seems to be a hot topic in the automotive industry. After BMW Re-learn to drive, now it’s time for The Road to Enlightment by Smart.

The approach to the topic it’s quite different, it’s more about psychoanalysis, therapy, and philosophy in a very white environment that reminds me a lot of Friends of Bright, the godfather (or grandfather?) of all video sites.

Despite of the ugly host (Dr Tridion) content on the site is quite amusing and entertaining, while the new smart fortwo car is almost not present. You can take a test to find out what kind of driver you are, or you just sit down and listen to Dr Tridion’s lectures on driving. This latter part is particularly nice idea, even if in the execution it inevitably results to be boring after a couple of minutes.

The agency behind the site is Claydon Heeley.