Drive your Tiguan in the jungle
In France, Volkswagen is launching the new Tiguan 4×4 with a driving advergame in the jungle. I played the 30″ demo, and it looks very nicely done and quite fun to play, especially because when driving you also have to avoid the animals crossing the street…
The only annoying thing is that you have to download and install a dedicated plugin to enjoy the 3D experience, and I fear this will keep out from the game quite a lot of people.
via Le Buzzer.
Even worse: I have to enregister myself! Useless.
As good as the game is there is no excuse for an awful user experience. I think brands should be concentrating on environments like Flash for games like this, even if it means having to sacrifice the fancy 3D graphics.
@Floris: to play the demo you don’t have to register
@Adrian: I agree with you, if a game is good, but nobody plays it because of the plugin to install the mission is not accomplished…
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I was able to install all the plugins (on Windows XP), and the videogame is really good. Nice graphics, nice experience. However, I had to wait three minuts until everything was installed in my computer…