Volkswagen is online with a good branded entertainment project to introduce and promote its new Golf GT sport model.
It’s a video adventure game, engaging and interactive enough to make people discover the car’s characteristics while having some fun.
The agency it’s Tribal DDB Hamburg.
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Good execution, but no concept at all.
Having the possibility to use a great movie and an icon car, the experience is disapointing.
As an advergame it has an awful gameplay. As a video is boring, and it doesn’t shows very good the car either.
An example of a high budget, with little creative.