Move, don’t get fat
From Germany, a lovely campaign created by Scholz & Friends, Hamburg for the German Olympic Sport Federation. You’ll better do a lot of sports… Copy says: “If you don’t move, you get fat”.
via Shedwa
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I don’t get it, all the “wow” around this campaign.
The copy is very basic, the photography and art direction is poor and the idea … pfff
I actually do see a wow factor in this concept. Advertising today is so over the top that sometimes simplicity does the trick. I think they’re hilarious.
I like the Idea.
It so cool and easy to understand.