SonyEricsson and the music trip deja vu

Sony Ericsson has recently launched a colorful global mini-site to promote its new W910i and W580 models. Everything is conceived around a rather psychedelic experience that mixes music and colors and allows users to create unique and personalized kaleidoscopes.

It’s a nice site, and apparently a lot of people have already created their own kaleidoscope. Too bad it reminds me so much of Audi’s Rhythm of lines website which was based on exactly the same concept: follow the music and draw lines around the screen…