The joy of problems
In the UK Honda has launched a mini-site to support its upcoming new campaign dubbed “The Joy of Problems”.
The full site will launch next February (and again I personally find disputable the decision of going live with a work-in-progress site, but they must have had their good reasons for this). For the time being the site features a nice Tetris inspired layout and a jigsaw that users are called to help solving.
The agency behind the site is Collective London, while the TV campaign will be developed by developed by Wieden + Kennedy London. Learn more about the campaign on NMA.
The site isn’t work in progress, the idea is that users help to build it as a teaser to the main site launching. Think it goes live at the same time as the TV ad.. Don’t see what’s disputable.