K-Swiss is online with a simple but nice website dedicated to freerunning. The concept is built around user generated content: type a word or a short sentence and watch K-Swiss testimonial (and “inventor” of free running) Sebastien Foucan jumping over the letters.
Perfect Fools is behind the site.
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I think it’s a stretch to say typing in a word constitutes user-generated content. It’s a word, not content. And it’s also a pretty dissappointing execution.
I think it is a great idea and very nice execution.