The Gap in the Sound of Color
The Sound of Color is a collaborative project launched by Gap. 5 colors, 5 musicians, 5 directors. Colors for inspiration, music for emotions, and videos to suggest a visual representation of such feelings.
It’s a very interesting and inspiring project. However, in my opinion, the website, and by website I mean the way the project is communicated online, lacks of passion and inspiration. It’s a one way show, you watch what the artists have produced but you cannot add your piece and your point of you to the representation of colors. I don’t want to force UGC in all online projects, but I feel that here Gap missed a valuable opportunity to interact with its target.
The agency behind the idea is Rehab.
its also a direct copy from adidas’ adicolor launch campaign from 2 years ago (but now where near as good).
What is interesting though is that they’re allowing the artists to keep the copyright and use the songs/vids as they wish in the future
http://www.boredomisyourfault.com/blog/2008/02/26/sound-of-colour/