Levi’s Copper waste

Levi’s Asia Pacific is offering us another weird digital experience. Metal Denim Passion is the destination website to discover the new Levi’s Copper collection.

Unfortunately, despite the promising premise, the site hasn’t much to offer. It takes a long time to load and what you get is a slow motion/kind of enhanced version of the TV spot. I’m the first one who says that every campaign should have a digital part too, but in this case the result is disappointing and the Web part looks more like a waste than a good supportive idea.