Levi’s Mix it Up

I’m (positively) impressed by the number of interactive project Levi’s is launching to push its Spring Summer Collection. After Copper Waste and Cut to Reveal You it’s time for Mix It Up coming once again from Asia/Pacific.

The cubes idea isn’t new (G-Star and Diesel already used it), but I really like the drag & spin interaction and the backdrops that are open to accomodate photos uploaded by the users. It’s a quick and easy user generated content mechanism that makes a product site at least a bit interactive…

Last but not least, the soundtrack is definitely catchy! It would be great if someone could leave a comment with the name of the agency behind this project. Thanks!