Guerrilla marketing should be both smart and surprising. I think Lastminute.com scored a good point with an unexpected musical performance at London Stansted Airport. A good idea to catch the attention of bored passengers in the waiting room and a good idea to generate some buzz around Youtube users.
via Brainstorm #9
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Perfect guerilla marketing!
Eh? This is a total rip off of ImprovEverywhere: http://improveverywhere.com/2008/03/30/food-court-musical-music-and-lyrics/
Hi Martina,
the idea might be new for a commercial, but it is not new in general. see how students do a musical prank at a university lecture:
http://www.clipsfun.de/musical-streich-in-einer-uni-vorlesung/
Thanks Kelly, I knew I saw that before but I couldn’t remember where.
ImprovEverywhere have such good ideas!
The Chaser have been doing this just about every episode for the past 12 months - it was well done though I’ll give them that.