The Gruen Transfer

Over the last few weeks Three Drunk Monkeys, Sydney has aired the first ‘advertising campaign’ on the Australian ABC. The campaign is part of the promotional drive for The Gruen Transfer. The show takes viewers inside the world of the advertising industry and stars many notable industry personalities in a panel format.
The campaign features 9 x 30 second hoax ads promoting fake brands Gruen Beer, Gruen Bank and Gruen Beauty.
The Gruen Transfer website allows viewers and the general public to create their very own Beer, Bank and Beauty commercials.
Teaser Ad

“Making of” Ad