The Mentos Kiss Fight
A month after the KissCam, Mentos is online with a new site: The Kiss Fight. As it’s easy to guess, the challenge is to win a virtual kiss battle.
It’s a cool and amusing beat ‘em up style advergame with an inspiration that very much reminds me of Lynx/Axe initiatives.
BBH together with North Kingdom are the agencies behind the project, once again very well developed and with a great attention to the details.
doesn’t it look too similar to the ‘fight for kiss’ campaign?