The Genesis of Hyundai

Hyundai has launched a new website to promote its Genesis model. I haven’t found anything particularly fancy nor innovative (even if there is Goodby, Silverstein & Partners behind it), but still there are some details that make it a site worth having a look at.

For example, I like the mechanism to spin around the car on the homepage and to navigate the interiors looking for the hotspots to further explore the contents. Also, I liked the section that shows the car completely disassembled, which reminds me of a Honda Ad Cog played in reverse mode.

Last but not least, there is a section that compares the Hyundai acceleration with a BMW and Porsche. Probably a good idea, even if in the end it looks like Hyundai is cheating. Their brand, at least to me, isn’t strong enough to convince me the Genesis is faster than a BMW and Porsche.