The White Rabbit

The White Rabbit is a concept restaurant in Singapore with a lovely, illustrated book-style website.

I like the idea of a trendy restaurant investing in its online presence as well. It’s important to consider branding at 360 degrees, especially if you target the young creative class (haven’t you read Richard Florida?). In my opinion it’s a must, but often owners don’t agree or simply prefer to invest their money in assets or promotion that (apparently) bring a more immediate and direct benefit to the store.

They also have a very popular group on Facebook that consists of almost 2,000 members.
The agency is Asylum.