Diamonds (sometimes) are for men

Giorgio did it again. Armani just launched a new fragrance for men, and to keep the pace with the times as also launched a website to support it.

With a dark, mysterious and sexy atmosphere as usual the site does a decent job to present the product (the visuals remind me a bit of Batman). Music plays a key role to keep the visit pleasant. The same goes for Josh Harnett, the protagonist of the TV spot.

The only thing I don’t really like is the competition attached (“build your success” - upload your photo and see how it looks like with a mosaic effect) which is just to cheap to fit the campaign.
The agency is Publicis Net.
via