United Colors of Uniqlo

The latest minisite by Uniqlo is all about colors.

Simple, pleasant and effective as usual, the site presents a virtual travel through a colorful landscape populated by merino’s pullovers. The video is interactive, meaning that when you see a color that you like, you click and discover the full range of products available in that tone.

I very much like the interface, that makes the navigation first inspirational and them extremely concrete and practical.