Tweet

Digital advertising and marketing: only the best ideas worldwide, since 2003

Virtual test drive for Toyota IQ

January 14, 2009 at 9:13 by Martina Comments

Toyota Europe has recently launched a virtual test drive for its IQ model.

toyota_virtual.jpg

The website, created by the flash gurus at North Kingdom and Illianced allows users to drive the car through a futuristic landscape while discovering the main car features.

toyota_virtual2.jpg

The website is very nicely developed with a clean and simple design however, in my opinion, the experience results a bit too cold and “anesthetized”. Especially when you try to sell a city car, I think you should play a bit more with positive/amused feelings.

2 Responses to Virtual test drive for Toyota IQ

  1. I enjoyed this very much. great use of graphics and colours, could of used some more tracks.

  2. Arrow keys made me hard to drive without bumping, will be great when i can use the mouse to drive the car. Anyway this is very good website.

Advertise here