What does it take to be an Interactive Producer?

I first reached iPro last December but i hadn’t visited it since then, so i got really surprised this morning when i found out how much content is containing right now. In a few words, iPro is, above all, a series of interviews with interactive producers working in many different interactive agencies telling what they do, how they became producers or their backgrounds and inspirations.
An interesting approach that demonstrates that the most important thing to work in the interactive field is not where you’re from but being able to learn something new everyday and a lot passion for your work.