GE gets smart and real

GE tagline says “imagination at work”. And this time they really prove with a website (and with the help of Goodby Silverstein & Partners and North Kingdom) that explains how their smartgrid can help reducing dramatically pollution and energy waste.

I appreciate the good balance of storytelling with the voiceover and the website interactivity that aims at explaining concepts and the numbers with visual examples. It reminds me of the approach of modern science and technology museums and I believe it is pretty effective to create vivid awareness of environmental issues.

But this not enough, if you browse to the augmented reality section you will be able to experience a digital hologram of the Smartgrid technology. I haven’t tried it yet, but looking at the demo video it seems to be pretty cool.

On top of all the things above, the Flash work by North Kingdom is once again absolutely beautiful.