Beware of the false Vladimir
In The Netherlands Symantec has launched an infotainment website to explain users the risks of using the Internet and the its solutions to avoid problems with digital assets and sensitive data. You never know who’s watching you when you are online, the “false” Vladimir might be there ready to steal your credit card number…
The project reminds of a similar initiative launched last year in New Zealand. Probably the execution is not as good, but the website still does a good job in explaining the risks to a target that is not very aware nor familiar with them.
This has been done already by Lowe & Draftfcb Amsterdam for Dutch telcom provider KPN in 2006. It was called ‘Het huis van morgen’ (the house of tomorrow). The link is not working anymore, but here you find some screenshots to see how similar it was done: http://www.bright.nl/het-huis-van-morgen.