The Adi lookbook
As part of the Spring 09 campaign Adidas Originals has launched a digital lookbook to present its women collection.
The project is interesting as it smartly mixes products, colors and the brand logo.
The agency is Sid Lee.
via Fubiz
As far as branding goes, Adidas has been KILLING it lately! Love all of their digital stuff.
This is certainly an interesting ad from Addidas. I particularly like the use of color. It draws you in to take a look at the items that make up the logo. The whole time, the reader is exposed the the farmiliar addidas logo.