Coach K and NIKEiD
If you’re a (Nike) basketball fan and you admire coach K, then you’ll love this NIKEiD video…
If you’re a (Nike) basketball fan and you admire coach K, then you’ll love this NIKEiD video…
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whoa, when will Europe have a campaign like that?
Just do it, my friend
Coke did something similar to this with Duke and KU for March Madness. They both pair something unique about the school during basketball season with the “madness” of coke.
http://www.youtube.com/watch?v=cVtLBzX1fic
http://www.youtube.com/watchv=BarVyTpqmDE&feature=related
It came out in perfect sync with March Madness, and I’m suprised more teams didn’t customize a shoe. It gets consumers involved because they too can go online and design their own bball shoe.
I like how this commercial came out in sync with March Madness. Gives me the feeling that I could go online and design my own KU shoe. Even the commercial gives an interactive vibe with the mascot and fans submitting their designs.