Branded flash mobs
Looks like we’ve got a new trend here. Following the success of the New York based prank collective Improv Everywhere, brands now start to do their own branded flash mobs. In January, T-Mobile had a huge hit with it’s Liverpool Street Station dance. Last week, both Amsterdam and Antwerp had it’s turn. Who’s next?
T-Mobile totally rocked Liverpool Street Station
NY400 flashed the Amsterdam subway with Frank Sinatra’s New York, New York
VTM used Antwerp Central Station as a scene for the legendary Sound of Music.
TIM did one in Rome and Milan in late 2008, for launching their new service Tim I am
I absolutely love the element of surprise. Thanks for posting Valeria. If this is the new trend, I’m all for it!
I run a small company and the recession makes me re-examine my advertising budget. I ran across claims that publicity may be much more cost effective than advertising, but found no formal studies on it. I always thought PR was too expensive for small businesses but in doing my research I posted my project on AllPublicists.com (it