This action developed by The Kitchen (part of Grey Paris) promotes VOD, a new film-selling service from MK2 in France (under the idea of “your computer and movies are no longer more than one thing”), taking away people attention while watching “Fast and the Furious 4″ trailer in french cinemas… brilliant!
(via: Los medios alternos)
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Great campaign, and placed perfectly to reach their target audience.
Great Idea! Everyone would that it happen’!! very funny!