You’ve probably seen the Wii Warioland Shake it experience on YouTube. Vimeo, known as YouTube’s high quality competitor, now takes these kind of site takeovers to a whole new level with the Honda Insight campaign. Below you see the commercial, but for the whole experience, you should visit Vimeo itself.
For those interested, here’s the making of.
The agency is Wieden + Kennedy Amsterdam.
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The takeover wasw made by Wieden+Kennedy Amsterdam
Honda’s advertising agency
Clever and definitely attention-grabbing.
Hey the video is great but the thing is I truly appreciated when I understood the making off. Without seeing the making off is kinda like nice but not great. After the making of is GREAT!,… Also the Vimeo incorporation is very nice. I think we will be seeing this kind of integration more and more,…
Gabriel it’s right, but if you see it a couple of times closely you cansee that the LED ligths are cars. I think it’s AWESOME, mi hat is off for all the team…and the developement with vimeo, even better, it’s simpler than the Warrio one, but very well done.
great work!