If you love chocolate, you should have a look at Pierre Marcolini’s new website. In my opinion, it’s a clear example of how difficult it is to create an online experience around food.
Great photographs and few words make the difference. But in this case I don’t feel completely satisfied. The pleasure of a real piece of chocolate is just impossible to reproduce digitally.
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Hey Martina,
actually we spent a whole time developing a new tech that does reproduce digitally the pleasure of chocolate. You just have to lick your screen to experience it.
I went on the old Marcolini website just a week ago and thought: “Damn, those people really need a new website!”. And bam, here it is on Adverblog! Great work, and tasty too. Do you know who did it?
Design is great! But I agree there could be sth more to it than just exposing the chocolates that are sold. Isn t chocolate the ultimate food that is closely related to joy and pleasure and open to create the ultimate online experience?
The food looks alien rather than appetising. It,s shot too close, and looks like rocks from Mars rather than something I would want to eat.
Design is def great! Somple, easy to navigat etc.
I didn’t really like the feel of the pictures though, I mean those pictures of chocolate are a little bit weird I guess, would you agree? i mean it doesn’t make me wanna eat them at all, they look like weird shape rocks covered with brown plastic or cinnamon.
I mean besides that, if not digital, which media would be better to create food experience? Any suggestions?
I don’t understand the point of this post. Sorry.
Hey Z thanks for commenting.
Actually I’m not saying digital isn’t the media for food experience, I’m just pointing out it is really challenging to create a cool online experience around food.