An inspiring little project in this time of worldwide recession. Cards of Change is a collection of business cards from people who got recently ditched at their company, but bring out the positive side in a personal message on their card. The project is set up by some former TBWAChiatDay employees, united in Unknownlab.
Via Adfreak
adidas advergame advergames advertainment advertising ambient marketing australia belgium best brazil coca-cola email marketing facebook fashion france germany google heineken ikea infographic italy japan marketing mobile content mobile marketing msn nike nokia online ads online advertising online campaign online marketing print advertising rich media samsung sms spain sweden tvc twitter uk video of the day viral marketing volkswagen wieden + kennedy
What a beautiful way for these people to express themselves in these tough times. So often we feel like we live and breathe by our title. By breaking out of their mold - “re-labelling” themselves so to speak - they have been able to redefine themselves, prioritizing to them what is most important to them.
Ironically, it looks like most of the contributors have worked in marketing or advertising. For those who had to help with their clients’ branding, I wonder how difficult it was to re-brand themselves?
I love this. Almost wish I got fired so I could participate:)
Love this. Really hope this positive act catches on worldwide.