A viral campaign to promote the upcoming Fifa World Cup qualifying series in Australia is cool.
Due to a widespread belief in Australia that the Socceroos are sure to qualify, they’ve have adopted an unorthodox strategy: to promote the opposition as fierce adversaries capable of knocking Australia out.
Nathan and Dave nice work.
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I don’t get it. These ads are produced by Australia to urge Australians to buy tickets to the games?
It actually worked out because I ended up buying a ticket for the Socceroos game
There is also this one
http://www.youtube.com/watch?v=Dv7gwoAUky4
broadcasted before the match vs Uzbekistan, and it looks somehow similar to an old Nike viral with Ronaldinho hitting the crossbar.