Battlefield 1943 and the community challenge

Videogames marketing is fascinating because brands like EA and Ubisoft always try to take the promototion game to the next level, playing smartly with new tools and ideas. The latest example is related to the release of Battlefield 1943. EA has just announced a worldwide community challenge that, when achieved, will reward players by unlocking a fourth map called Coral Sea.

The WWII Coral Sea map will be unlocked when the multiplayer community achieves 43M kills on Xbox Live and the same number on PlayStation Network. Players will be able to track the progress of their respective console communities at www.battlefield.com/1943.
Love the idea of challenging consumers to get together in order to receive a community reward.