The next move by Lexus

In the US Lexus has launched a digital lifestyle guide in cooperation with Urban Daddy, a website and email magazine dedicated to “what you need to know”.

Althought the idea of a lifestyle guide is definitely not new, I like the fact they’ve tried to make it a bit more personal and interactive, allowing people to find the right spots according to their entertainment needs.

The interface is flashy and entertaining enough to give the guide a try. Good to see there is also an iPhone version of it, because the real coolnessl of such kind of information relies on being one click away anythime and anywhere and therefore on a mobile device.