Tosca Love by Daewoo

Brand Republic Asia reports that in South Korea Daewoo has launched an integrated campaign to promote its Tosca model. A Tv spot and a website try to get the attention of egoist potential first time buyers of the car. The creativity has a strong focus on individualism, with a series of stories told through videos.

As usual, it’s impossible for me (and probably for many of you to fully enjoy the content, as the language is definitely an issue, even if the website is made of a series of small videos to watch. Anyway it’s nice to see a different, more “human” I would say, approach to automotive marketing.

The agency is Diamond Ogilvy.