Happy Birthday Mr Perry
Fred Perry brand is online with a website to celebrate the 100th anniversary of Mr Perry’s birth. Very interesting work at first sight. But after a few clicks around you realize the whole thing is pretty flat.
Nice visuals and interface (even if it’s again about papercut photos, very popular lately) but I would have expected to find more interactive contents as well. In the end you have the feeling you are dealing with an “old” brand.
The agency is De Facto.
You’re right. The imagery falls off in appeal and I don’t know what I am supposed to do next.
Visually it looked promising, but you realize it’s not after a few clicks.