Coke website takes summer off

In Belgium, Coca-Cola has launched an unusual initiative: it closed its website for summer vacation. If you visit the site you will just see a cheesy animation of the website itself leaving for the sea.

Even if the idea looks very/too artificial, I still like the fact Coke has used the “trick” to drive interest around its blog and its Facebook page where all the brand summer initiatives are listed and commented.

via Culture Buzz