American Apparel: ecommerce meets Youtube

American Apparel has launched “Le Sac Dress“. A drape dress with long, versatile straps you can wear in twelve different ways.

Yep, it sounds a bit complicated, but don’t worry, it comes with twelve videos posted on Youtube that teach you how to wear it.

Video instructions, a smart simple way to enhance the online commerce experience, especially for those goods which generates doubts in potential buyers.