The multimedia home

The website you don’t expect from a large retailer in electronics: the multimedia home recently launched in France by Darty to support its back to school business.

Very nicely designed, the interactive experience allows you to explore a large series of electronic devices you can find in a house and, of course, buy in a Darty shop. It’s quite impressive to see from “above” how many stuff we have (or could have) in our homes…

The voiceover which takes you through your virtual exploration at first is maybe a bit annoying, while it becomes rather funny when you click on a single item. Then you feel like you are watching a Tv promotion, with the guy shouting to the audience the wonderful characteristics of the product he’s trying to sell.

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