HBO Imagine

Two years after the superb HBO Voyeur campaign, HBO is coming up with a new and interesting narrative experiment called “HBO Imagine”, where you can see some stories told from 4 different angles each, so you can see the whole story only if you check the four or them.
The first one is a 2-part experience: first up is a gigantic 4-sided film experience that will be displayed in NYC, DC, and Philadelphia.
+ September 17-19 NYC (Gansevoort and Little West 12th)
+ October 1-3 in Philadelphia (Old City District)
+ October 8-10 in Washington D.C. (Plaza at Adams Morgan)
On these gigantic 4-sided displays there are 2 different short films playing, directed by Noam Murro, and each film is the same scene from 4 different angle.
The online part, the website, is one of that rare pieces (because these days it’s all about fast to see fast to share) that suggest there’s a lot to explore and find, through a wonderful 3D menu, go check it out, it’s really worth seeing.
The agency is BBDO NY, and as for the online, kudos for The Barbarian Group.
(via Barbarian Group’s Facebook)