Rolighetsteorin: Volkswagen and the happy people
In the first years of this decade, DoubleYou released an interesting project for Audi in Spain called Attitudes, Audi’s commitment to protect the environment and enforcing road safety education in schools, so that’s the context in which i can explain this new project from Volkswagen in Sweden called Rolighetsteorin (“the theory of fun”)
Yesterday this video dropped into my inbox and although is absolutely fantastic seeing people interact with the stairs, resembling that Tom Hanks’ famous scene from “Big”, just because i know a few words in swedish i didn’t get the point about the relationship between Volkswagen and the whole thing.
Luckily, there was a link taking me to the site of the campaign (english translation), where i understood that, a campaign trying to make people happier as happy people is more disposed to change things for the better. Go and visit the site, there are some other funny videos as well, cute.
(agency is Tribal DDB Stockholm)
I really liked that video. I think it’s really creative and fun. It grabbed my attention. I wasn’t able to translate all of it, but it still made me want to keep watching. I think they did a good job.
I went to the translation site and absolutely love this ad and video! I think it’s amazing that 66% more people took the stairs just because it was more fun. I love the inspiration of it all and think it’s a great ad…thanks for sharing:)