Birds vs Humans Pt 2

Pt 2 of Birds Vs Humans this afternoon. I was delivered a locked wooden box which had a tag on the front that asked me to revisit the website. Once I did that I was given a code to unlock the box. Inside was a stack of fresh apples and a cooler filled with ice and bottles of the new cider 5 Seeds. The facebook page also had further content uploaded revealing the creative idea behind all the hype. Cool hype campaign and looks like the production values are huge! The agency is Holler.