No printing is necessary to activate Burger King’s new augmented reality banner showcasing the fast food giant’s Value menu. Viewers can hold up any old dollar bill to their web ams and get a taste of what the greenback can buy. They can also use their faces to make like The King.
adidas advergame advergames advertainment advertising ambient marketing australia belgium best brazil coca-cola email marketing facebook fashion france germany google heineken ikea infographic italy japan marketing mobile content mobile marketing msn nike nokia online ads online advertising online campaign online competition online marketing print advertising rich media samsung sms spain sweden tvc twitter uk video of the day viral marketing volkswagen
This is cool. I’ve heard about other augmented reality projects, but most are only available on I phones. This is accessible to a much wider market. I did have a little trouble getting it to load though. Are they advertising this anywhere?
We’ve done something for Audi A5 Sportback (italian market), made with Flash using your Pc webcam and launched with an adv page on Wired Italia.
You can try it here.