Weetabix powers Google’s librarian

Did you know that behind Google there is an old, fast and wise librarian? See it yourself at www.insideyoursearch.com. Of course she’s fast and effective because she eats Weetabix…

I can’t help having contrasting feelings about this campaign. At first I found it smart and simple, but now I’m not sure about the idea of relying on another brand popularity to sell another brand. I find it kind of weak and surely applyable to more brands than just Weetabix.
The agency is WCRS.