Everybody needs a website. Even a banana. Chiquita has recently launched an heavy Flash website to promote its bananas. To be honest the website has nice visuals but it’s pretty dull in contents. A banana is a funny product, there are so many things to invent with it (don’t get me wrong!! 
that I would have expected Chiquita to crazy and use more irony.
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check out the European site http://www.chiquita.eu with their online e-zine:
http://www.chiquita.eu/eu/en/chiquitalk.html
completely different approach