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Heineken activation in Italy

March 12, 2010 at 6:42 by Mark Comments

I loved this when i saw it this morning. The faces of the people when they found out what is happening are simply beautiful, really engaging.

(thx Carlos!)

3 Responses to Heineken activation in Italy

  1. baldo says:
    March 16, 2010 at 4:36 pm

    Unbeliavble… really :)
    thank you for this, I’m goin’ to re-blog it!

  2. Huw says:
    March 17, 2010 at 12:32 pm

    Fantastic publicity stunt!

  3. George Ioannidis says:
    March 17, 2010 at 12:33 pm

    just giv ‘em the Grand Prix of the Cannes Lions now!

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