Tweet

Digital advertising and marketing: only the best ideas worldwide, since 2003

Greenpaece vs Nestle

March 17, 2010 at 8:46 by Mark Comments

There’s an intresting fight going on between Greeenpeace and Nestle. Greenpeace pointed his arrows on KitKat producer Nestle today, blaming the company for using palm oil (key ingredient for products like KitKat) from producers who destroy rainforrests in Indonesia. To get massive attention, they released the KitKat style commercial below, one with a shocking twist. Nestle replied with a press release, stating it will switch palm oil suppllier, but at the same time they tried to get the commercial down from YouTube. Greenpeace is not impressed by either the press release or the copyright infrigment, and now calls for massive video uploads on any platform. To be continued..

Comments are closed.

Advertise here